Audience Hiring Product Name Revenue 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Steve Blank
MARCH 15, 2017
And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. This year, marketing needs to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. That was it.
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YoungUpstarts
JULY 17, 2013
I grew the business that I currently lead as CEO from a start-up to more than 60 million dollars in revenue in less than six years. My simple process has worked to spur growth and revenue for every business I have headed. Can a competitor’s product name be easily substituted for my company’s brand?
Steve Blank
APRIL 9, 2009
And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter.
Hearpreneur
AUGUST 12, 2018
We came up with our product name before our company name. Our product is Sgt. So when we were thinking of a company name, we wanted to convey the idea of sleep while giving us the flexibility to appeal to both a military and non-military audience. We wrote people on the list that grew to about 40 names.
Occam's Razor
OCTOBER 21, 2013
If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. If not, the SEO God you hired might only be a seo god. It introduces a fudge factor, a risky variable.
reidhoffman.org
NOVEMBER 12, 2013
we had no revenue. First, understand your audience. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0” We made the mistake of listing three different revenue streams.
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