ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. The inability to retarget video viewers doesn’t preclude lead generation. Native video ads appear within LinkedIn news feeds.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

OCTOBER 16, 2022

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). Image source ). Digital ad spending in the U.S. Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] The audio destination for business professionals creative elements goes behind the scenes with today's top creators. 18:45] What’s your take on AI in marketing these days? [21:53] Right, right.

B2B 83

B2B Marketing B2C ChatGPT 83

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Skype and Zoom are useful for video/audio conferences. She answered, ‘We see a lot of deals.’ Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

APRIL 28, 2017

Lead generation & sales. When companies combine great content with advocate-based distribution, they have seen great results, like a five-fold increase in web traffic and 25% more leads. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. The result? Crowd-sourced content.

Social Network 51

Social Network Distribution Curation B2B 51

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. I’ve been doing audio interviews, podcasts actually, for years now, and I just used Skype and a little plug-in on my Mac called Call Recorder. .”

Marketing 72

Marketing Social Media Sales Media 72