VC Cafe
MAY 4, 2021
The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. A few already launched but several others are in development.
The Startup Magazine
JULY 29, 2021
We decided to set up a joint venture to go after the global “Audio for Business” market, and Soundtrack was born. In this progression from startup to a scaleup, we are far down the path of creating the global category leader within the “Audio for Business” market, a market opportunity estimated at $40-50 billion.
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Duct Tape Marketing
JUNE 23, 2022
3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? And on the B2C side, I've gotta give it up for my former client, Sephora athletic, gosh, they're all doing some really fun, unique things on the B2C side. In fact, that's predominantly my clients right now.
VC Cafe
APRIL 28, 2021
Creators are also increasingly becoming angel investors in B2C startups, similar to celebrity investments which are also on the rise, leveraging their profile to help their portfolio stand out. We’re moving from an ads model (based on volume) to a subscription/commerce model, based on engagement/value.
ConversionXL
SEPTEMBER 9, 2021
On Twitter , it’s laid back to suit the B2C, creative audience segment. The audio-only app went from 9.6 But with Spotify Greenroom , Facebook’s Live Audio Rooms , Reddit Talk , and Twitter Spaces all offering a similar service, it’s clear that the novelty has worn off. However, its tone of voice differs slightly.
ConversionXL
MARCH 6, 2019
Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Videos must have a horizontal layout.
ConversionXL
OCTOBER 16, 2022
Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. One HubSpot survey found that 62% of people consume online videos thoroughly but are more likely to skim photos, audio, and written content. Digital ad spending in the U.S. Of Instagram’s 1.5
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