Startup Professionals Musings

MAY 30, 2015

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Supplement text here with video and audio. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

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Widget Curation Audio Aggregator 120

VC Cafe

JULY 15, 2021

Video, audio, text and images – it’s all part of the content game and there are plenty of platforms with an existing audience you can leverage. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention. Slack or Discord).

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

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Metrics San Francisco Lean Viral 88

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. It's brought to you by the HubSpot Podcast Network.

Retention 72

Retention Canada Channel Pay to Play 72

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Ben's Blog

MAY 15, 2020

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. I think you could argue that now, audio is very, very interesting for all the Alexa devices, all the air pods.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

APRIL 6, 2016

Say it – Reviews, expert Q&A, audio clips / videos. Strategy & Testing: The a-ha moment is the tipping point for retention. The a-ha moment is the tipping point for retention. Day 3 – Analytics, Personalization and Retention. Retention is probably the most under talked about part of CRO.

Retention 48

Retention Algorithm Software Review Conversion 48