Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. You can also get the video or audio on iTunes and save it for a commute. How very meta of me, hey?

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Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

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Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Cuz it's not just, you know, it's like when viral videos were like all the thing, everybody wanted to make a viral video, but why ? Mm-hmm and Viral doesn't have to mean you get 3 million views on something. powered by.

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YoungUpstarts

DECEMBER 5, 2012

Content – Arriving in forms such as text, videos, presentations, images, audio, and micro-content (Facebook status updates, tweets, etc), content is a key driver of online influence. Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Nuff said.

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YoungUpstarts

AUGUST 6, 2012

Boston University’s business incubator has produced numerous success stories, including HemaQuest Pharmaceuticals with two drugs in Stage 2 clinical development to treat blood disorders and viral-related cancers, as well as Modular Genetics, a biotechnology company focused on sustainable gene engineering. Syracuse Student Sandbox.

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Duct Tape Marketing

MAY 18, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. John Jantsch (16:48): A viral referral tool. 16:13): Yeah, yeah.

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ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. TikTok treats audio the same as hashtags.

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Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

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Duct Tape Marketing

JUNE 3, 2023

Castmagic – This AI tool turns podcast audio into ready-to-use content. UpViral – This referral marketing platform is designed to run effective and profitable viral marketing campaigns and help businesses of all sizes generate more site traffic, increase their customer base, and boost sales with its leads and templates.

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Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Up and Running

OCTOBER 8, 2018

One of the ways to make your campaign more viral is to keep in mind that it’s a reward-based system for most contributors—they give you cash and you give them a reward of some kind. Be heard: Your audio quality matters. Using copyrighted audio can have consequences that range from inconvenient to show-stopping.

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Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more. Biggest takeaway: Today everybody has a megaphone.

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The Next Web

JULY 15, 2018

That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek composer Yanni for a new generation. Your chances of going viral have… This story continues at The Next Web. It would have been hard not to.

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Startup Professionals Musings

DECEMBER 8, 2013

Supplement text here with video and audio. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. A podcast is basically a non-streaming webcast, usually audio only, for those who want the convenience of downloading and listening via iPod or mobile phone while commuting or working out at the gym.

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Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. Marty Zwilling First published on Entrepreneur.com on 4/1/2014.

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Startup Professionals Musings

OCTOBER 27, 2012

Supplement text here with video and audio. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. A podcast is basically a non-streaming webcast, usually audio only, for those who want the convenience of downloading and listening via iPod or mobile phone while commuting or working out at the gym.

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ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Hard-code subtitles to get your message across without the audio. As Seinfeld said , “There is no such thing as an attention span. There is only the quality of what you are viewing.”

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Startup Professionals Musings

AUGUST 15, 2011

Supplement text here with video and audio. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. A podcast is basically a non-streaming webcast, usually audio only, for those who want the convenience of downloading and listening via iPod or mobile phone while commuting or working out at the gym.

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The Startup Magazine

JANUARY 22, 2020

Who knows, you might even go viral. There doesn’t exist a scientific formula for going viral. However, the good thing is that clients can get a better idea of a business once it’s been explained using audio-visual means. Not all products and business concepts can be understood with ease.

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Start Up Blog

MAY 26, 2022

Ironically, it’s the dream of many content producers that their work goes viral and they are eventually picked and paid to make something for a streaming platform. Their first move was to grant users the ability to grab someone else’s audio, and more recently, use it in duets. It’s brilliant.

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Startup Professionals Musings

MAY 30, 2015

Supplement text here with video and audio. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. A podcast is basically a non-streaming webcast, usually audio only, for those who want the convenience of downloading and listening via iPod or mobile phone while commuting or working out at the gym.

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The Startup Magazine

MAY 29, 2019

The coffee giant Starbucks used Instagram to great effect when it introduced its limited Unicorn Frappuccino which became a viral sensation. This is thanks to the fact that cooking videos don’t require any audio, so people scrolling through their Facebook feed at work can watch without creating a disturbance.

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VC Cafe

JULY 15, 2021

Video, audio, text and images – it’s all part of the content game and there are plenty of platforms with an existing audience you can leverage. More and more platforms are available for apps to tell their story and engage users in new, creative ways. Several startups, like Copy.ai

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VC Cafe

JULY 27, 2017

Wikipedia describes a Podcast as follows: A podcast is an episodic series of digital audio files which a user can download and listen to. Serial exploded in popularity and spread virally. The third wave of podcasting. Podcasts have been around for some time.

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thenextweb.com

OCTOBER 17, 2011

1 A viral launch page. If you can’t get into LaunchRock, take a look at Launch Effect , a viral ready WordPress theme. #2 TNWs Daily Dose - 24 hours of tech news in 5 minutes [Audio]. And what can you do to increase the odds of a press avalanche that will leave users begging to be let in a la Kohort ?

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ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. For viral growth, you want most of your traffic coming from “Browse features,” which consist of YouTube’s home screen, subscriptions, and other browsing features.

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YoungUpstarts

OCTOBER 5, 2015

With a video that contains audio and impressive images, you can more easily get your message across to your target audience. Hey, you never know, your video may end up going viral if you make it engaging enough and fun enough to watch. Video is a medium that appeals to more people because it appeals to more than one sense.

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Feld Thoughts

JUNE 6, 2012

To name a few: the ever growing computing power (and corollaries in the fields of vision, audio, and sensors), the cost drop for parts and prototyping, the higher quality in mass manufacturing, the increasing effectiveness of the logistics involved as well as the other benefits coming from the digital space such as crowdfunding (e.g.

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Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news.

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ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. From lighting, audio recording, cameras & music selection, there are too many extra things that go into making high quality videos to cover here. A Tutorial. A Company Overview. Or A Product Demonstration.

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ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Use action and audio to create intrigue. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral.

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VC Cafe

JULY 27, 2017

Wikipedia describes a Podcast as follows: A podcast is an episodic series of digital audio files which a user can download and listen to. Serial exploded in popularity and spread virally. The third wave of podcasting. Podcasts have been around for some time.

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ConversionXL

MAY 27, 2022

Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand. Don’t focus on this at all.

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Hunter Walker

NOVEMBER 26, 2016

So if you saw a video with a low viewcount that you thought was going to go “viral,” you’d want to “buy” it in hopes that its value would skyrocket once it became popular. Over time, a video’s “price” directly correlated to its view count.

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Software By Rob

JANUARY 25, 2012

Depending on your market, the ROI can be better any other traffic source you can find (with viral traffic the most common exception). And if you like audio and want to hear even more about the acquisition, I was interviewed on this very subject for 90 minutes on TechZing. Stick around for that; I’ll be covering it in part 2.

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ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One).

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mashable.com

MAY 28, 2010

Mark Suster (GRP Partners VC) nails it in this (audio, summary blog post) clip I borrowed from a recent ThisWeekInVentureCapital (#twivc) episode. You're going to spend many multiples of what the domain name would have cost you to create brand recognition. But don't take my word for it. link] / Mangesh Powar Amazingg article.

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