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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. Alibaba is an exception.

B2B 213
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Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. We think there are two main categories of Everyday Economy B2B startups: enabling layers and pervasive tools. Types of B2B Everyday Economy Companies. Let me explain. 1) Enabling Layers.

B2B 120
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How close are we to a smart toilet?

Version One Ventures

Is it vertically integrated? Could the toilet be like a smartphone (hardware) with a software platform where people can build “apps” (assays) to test for particular diseases? Should the company be B2C so that it can completely own the data? That seems logical, but how does one launch a B2C if there’s no immediate value (i.e.

B2C 164
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Is it a B2B or B2C email?” , “What is the company where this contact is working at?”

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How we can improve the odds of finding unicorns

Version One Ventures

This makes it laboriously difficult to identify rising stars and make comparisons within a specific vertical. At Version One, we have 6 investment themes (and more to come – stay tuned): Vertically integrated commerce. Vertical SaaS. B2B marketplaces. We are interested in platforms that power this space.

Vertical 153
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No One Will Ever Thank You for Keeping Prices Low

OnlyOnce

But in a B2B environment with smaller numbers of customers and smaller numbers of SKUs, this comment makes a lot more sense. IT or Marketing departments don’t exactly go to the grocery store twice a week to buy data or software solutions! But in a B2B environment, there’s always at least some friction around switching products.

B2B 74
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Sebastian Soler recently launched Knowledge.vc , which uses software and machine learning to enhance deal sourcing and diligence for VC firms.