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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Or you may send out sales emails to increase revenue. Social media also offers a cache of market research data. Step 1: Define your goals for email. You won’t have the same goal for every email. You may send out a newsletter to build rapport and educate subscribers. For each email, you’ll get the best results by understanding.

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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. via Revenue Champions].

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Website Credibility: A 39-Point Checklist

ConversionXL

Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Use caching or a CDN. Some 50% of online purchases are not completed due to insufficient information.

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Demand Generation: Turning Tactics into Strategy

ConversionXL

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Data types are important.

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39 Factors: Website Credibility Checklist

ConversionXL

Your website is often the first point of contact for the customers, responsible for first impressions and of course sources of revenue. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Use caching or a CDN. a brand we’ve heard of is more credible, unknown brand less).

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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

Use a caching plugin for WordPress websites or install one at the hosting level; W3 Total Cache works for both. Adding all of their products to the homepage hurt revenue by nearly 48%. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. Dropbox Business does this beautifully.

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BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

It is the B2B advertiser’s Mecca, but it is an undeserved market when it comes to user experience and consolidation of services. Yair Margolin: I was a member of the core team at Peerapp in 2003, a supplier of caching solutions for ISPs. C onferences are big business. VC Cafe: You have a pretty long track record in startups.