Remove B2B Remove Caching Remove Channel Remove Revenue
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers.

B2B 103
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Demand Generation: Turning Tactics into Strategy

ConversionXL

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Downloadables.

eCommerce 131
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Or you may send out sales emails to increase revenue. Social media also offers a cache of market research data. Their first email focus on saving users time: Canva understands users don’t want to waste time creating different graphics for each social media channel. Step 1: Define your goals for email. Emotion sells.

Email 133
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Website Credibility: A 39-Point Checklist

ConversionXL

Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Provide the information about your secure channels (e.g. Use caching or a CDN. Show prices.

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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

Use a caching plugin for WordPress websites or install one at the hosting level; W3 Total Cache works for both. Adding all of their products to the homepage hurt revenue by nearly 48%. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. Dropbox Business does this beautifully.

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39 Factors: Website Credibility Checklist

ConversionXL

Your website is often the first point of contact for the customers, responsible for first impressions and of course sources of revenue. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Provide the information about your secure channels, 256-bit encryption and what not.