ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So Carrie, welcome to the show. Glad to be here, John.

Marketing 74

Marketing Differentiation B2C PR 74

David Teten

DECEMBER 3, 2019

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . In the private equity universe, most Partners have primary training as deal-makers, not as managers. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. But it knows how to reach its target audience and earn trust, recognition, and brand equity that fosters customer loyalty and powers growth. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Treat content marketing as a habit.

Customer 92

Customer Audience Campaign Social Media 92

Occam's Razor

OCTOBER 10, 2011

Pick Sarah Palin for your topic. :) But that would not be accretive for your brand equity, would it? They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. That's Marketing money just can't buy. Shoot for that.

Social Media 165

Social Media Metrics Conversion Media 165

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Sounds too good to be true? They all simply ignore it. Why Do We Let This Happen?

IPO 82

IPO Customer Matching Silicon Valley 82