crowdSPRING Blog

JULY 19, 2010

The last few weeks have seen an explosion online, on TV, and in the press about an old, (and frankly) washed-up brand, turned new again through a strong, consistent, and creative campaign. in 2007 when W+K launched the campaign they introduced several new products, new packaging, and a new logo for the brand.

Small Business 112

Small Business Viral Social Media Customer 112

Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. Build, manage, and measure campaigns —across all channels — faster and easier. Get Semrush.

Marketing 76

Marketing Differentiation B2C PR 76

mashable.com

OCTOBER 16, 2010

GE Campaign Turns YouTube Videos and. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

GE Campaign Turns YouTube Videos and. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

ConversionXL

MAY 27, 2022

Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand. Don’t focus on this at all.

Demand 124

Demand B2B Distribution Channel 124

crowdSPRING Blog

MAY 23, 2012

The study ranks the world’s brands by their dollar value (based on financial data, market intelligence and consumer measures of brand equity). 5 great viral marketing campaigns (and what small businesses can learn from them!). Interestingly, four of the top five and seven of the top ten are technology companies.

Small Business 98

Small Business Viral Equity Campaign 98

Up and Running

AUGUST 1, 2017

Venture capitalists essentially buy equity in your brand, which means they now have a say in how you operate. In 2005, Claus Moseholm co-founded GoViral, a Danish company which specializes in harnessing the internet to promote advertisers’ videos and make them go viral. You give up some control of your company.

Venture Capital 113

Venture Capital Cofounder Finance Security 113

David Teten

DECEMBER 3, 2019

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . In the private equity universe, most Partners have primary training as deal-makers, not as managers. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 18, 2022

But it knows how to reach its target audience and earn trust, recognition, and brand equity that fosters customer loyalty and powers growth. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Repurpose your most successful campaigns to suit new audiences.

Audience 122

Audience Technical Review Social Media Campaign 122

Gust

OCTOBER 6, 2011

When this process is followed, organizations actually end up with products that cultivate users and possess a lot more viral power. There’s only one catch though: it takes a complete marketer to make that kind of contribution, and the skill set of a complete marketer goes way beyond, let’s say, managing a PPC campaign.

Acquisition 87

Acquisition Marketing CPA PPC 87

The Next Web

SEPTEMBER 29, 2013

They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. Doing a small-scale test of every one of your marketing/sales campaigns is the exact definition of tinkering.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

SoCal CTO

OCTOBER 5, 2010

previously explained that it usually requires some equity, but here is some more step by step practical advice. CompStudy 2008 Report on Equity and Cash Compensation at Technology Startups. But how do you actually get the right people to be your mentors? Let's recap. Except they won’t be called Product Managers.

Technology 191

Technology Product San Francisco CTO Hire 191

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Political campaigns are relentless when it comes to testing their content. An ad campaign amplified the message to professionals in the building trade.

Customer 92

Customer Audience Campaign Social Media 92

ReadWriteStart

APRIL 1, 2020

This is problematic for both self-funded startups looking to grow organically from client/customer revenue as well as those seeking private equity or venture capital support to scale a promising, novel concept. Become a viral success. Have a unique value proposition.

Startup 120

Startup SEO Private Equity Venture Capital 120

Up and Running

MAY 23, 2016

Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. You might also be giving investors too much equity early on, as the risk is extremely high for them in the beginning stages of growing a SaaS company.”.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

MARCH 25, 2014

Reward campaigns (owned, earned or paid) that deliver the person who converts right away AND the campaigns who deliver the people who convert after a few days. We want to encourage consumption of that content to enhance brand perception and move the brand equity up a few points. I want to fix that. Hence Bounce Rate.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

OCTOBER 10, 2011

Pick Sarah Palin for your topic. :) But that would not be accretive for your brand equity, would it? If you do a Promoted Tweet or Facebook Like campaign or whatever Google+ decides to come up with then you want to measure resulting Conversation, Amplification and Applause (of course only if you did not stink at your campaign).

Social Media 165

Social Media Metrics Conversion Media 165

Duct Tape Marketing

JANUARY 23, 2014

Use visual media for your online content wherever appropriate, and brainstorm what types of media will work for your campaign. With so many visual media platforms to choose from, how do you know which ones to use in your campaign? Working with SEOReseller.com, he helps bring brand equity to many seo agencies.

Media 72

Media Marketing Social Media SEO 72

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Hunter Walker

JULY 29, 2017

I was a market maker, so it was my job to build models to derive fair value for certain types of emerging market equity derivatives; it’s a fast-paced environment with incomplete information. RD: Everything is a marketing campaign now, even policy ideas—they’re just marketing campaigns for an issue.

Social Media 82

Social Media Campaign Media Marketing 82

This is going to be BIG.

MAY 10, 2010

(Actually, I think the bigger wasted talent suck is Madison Avenue—because, really, does Diet Coke really need another flashy microsite that no one will care about after this “viral” campaign?) In fact, I’ve seen lots of devs—especially the best ones—bend over backwards to work on cool stuff, taking way less pay, salary, etc.

Hiring 105

Hiring Venture Capital DC Angel Investor 105

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Sounds too good to be true? They all simply ignore it. Why Do We Let This Happen?

IPO 82

IPO Customer Matching Silicon Valley 82