article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Now, I’d argue that perhaps “altruistic” is not the correct word for modern referral marketing as many programs are incentivized with gift cards, additional features, swag, etc. You might then decide to start an affiliate marketing program to help you reach new audiences. How Does It Work, Exactly?

article thumbnail

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. Related Entries Do It Yourself A/B Testing How To Build A “Navy Seal 6 Team” Of Search Marketers 3 Guidelines To Scale Your SEM Team How To Hire A Great In-House Search Engine Marketer (Or Not) 6 Strategies For Introducing New Hires To Your SEO Program Related Topics: In House Search Marketing. PRO Guides.

SEO 54
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Episode 39: Cash Flow and Niche Focusing with David Knowles and Kacee Johnson

Mike Michalowicz

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. Also offers an adviser program for CPAs, bookkeepers and business coaches. Also offers an adviser program for CPAs, bookkeepers and business coaches.

Iceland 60
article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds.

Channel 161
article thumbnail

Episode 38: Gamification and Taxes with Adam Hollander and Tom Wheelwright

Mike Michalowicz

He’s considered an expert in the areas of B2B sales, marketing and gamification. As “Tax-Free Wealth” Author, CPA and CEO of ProVision Wealth (Tempe, Arizona), Tom Wheelwright is a leading tax and wealth expert and speaker. Also offers an adviser program for CPAs, bookkeepers and business coaches. Corporate Partners.

Arizona 60
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. David Nye: How to Manage a Large-Scale Testing Program. Needed investment in a “Test and Learn” program. Measure the health of your program. You need early wins to prove your program. Image Credit. LIFT Model.

article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Set up loyalty programs to reward customers. Loyalty programs are a way to get customers to buy again. Create a referral program that encourages recommendations.

Customer 140