Remove B2B Remove Customer Remove Customer Development Remove Retention
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Which Fundraising Round Should You Skip?

View from Seed

Experienced founders: B2B. For an experienced founder building in B2B, the round to skip is the pre-seed. The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points.

Dilution 149
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Talented product developers. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer.

Customer 154
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Everything You Need To Know About Designing Valuable Customer Surveys

ConversionXL

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers. Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it. Demographic.

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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

You’re obviously not showing charts of user growth, number of customers, or revenue. Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. B) Post-Product Companies.

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Is the Lean Startup concept of MVP dead?

VC Cafe

Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Single users can test enterprise software using a credit card.

Lean 214
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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The UK based customer experience management firm, Thunderhead.com, conducted a similar study of U.S.

Customer 133
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42