Duct Tape Marketing

DECEMBER 1, 2022

17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in? [19:30] White think of your advice? So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

Charlotte 86

Charlotte Audience Technical Review Chicago 86

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

DECEMBER 9, 2014

More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”? Insight Inspires Originality Dig deep to create your brand story, give voice to your unique point of view, and know your customers. this is especially true for B2B companies.

B2B 185

B2B Social Media Afghanistan Iraq 185

The Next Web

NOVEMBER 18, 2013

When was the last time you were enthralled by B2B “content?”. This means that great content can also give B2B companies a serious leg up over their competition. Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well.

B2B 137

B2B United States Audience Social Media 137

Duct Tape Marketing

AUGUST 29, 2013

Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands. Improve SEO and Traffic. So what type of content should the B2B content marketer be producing? Improve brand perception. Increase loyalty.

Demand 64

Demand Tampa Marketing B2B 64

Occam's Razor

NOVEMBER 15, 2010

Starting points for a customer centric strategy. What are my customers telling me?) Note objectives, customer experience, suckiness. Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Go download the white papers.

Web 139

Web Analytics eCommerce Campaign 139

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Posted by Philippe Botteri. at 11:09 AM. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140