17 Things We’ve Learned from Top Product Marketers
ConversionXL
NOVEMBER 4, 2021
They design an effective go-to-market plan along with the required positioning and messaging. Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses.
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