ConversionXL
NOVEMBER 4, 2021
Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers. Become customer-obsessed.
David Teten
MAY 29, 2013
The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. Flashpoint is a startup accelerator at Georgia Tech. RSVP here.
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David Teten
MAY 29, 2013
The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. Flashpoint is a startup accelerator at Georgia Tech. RSVP here.
Austin Startup
AUGUST 9, 2021
Chargify, the leading billing platform for B2B SaaS, today announced the appointment of Matt Downs as Chief Revenue Officer (CRO) effective immediately. Downs will be based in Colorado and split his time between Chargify’s Texas headquarters and SaaSOptics’ Georgia headquarters respectively.
Duct Tape Marketing
DECEMBER 15, 2022
Jason Bay is a leading sales expert and he talks with other leading sales experts to get you the information you need. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. Really, really eye-opening.
ConversionXL
JUNE 16, 2019
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.
Duct Tape Marketing
FEBRUARY 27, 2020
So I actually got involved being a music pastor at a church in Georgia. Video, email, audio, even sales copy that is meant to sell. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. I use it for all my sales stuff, marketing stuff.
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