Remove B2B Remove Design Remove Sales Cycle Remove Viral
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., Don’t put too much emphasis on sales call recordings. Sales calls are a smaller fraction of that time.

Demand 124
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Understand: funnel analyis to identify opportunities – 75K people / day werent able to login because of a bad login screen design. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. What makes B2B different?

Retention 106
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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. One of my favorite examples of this is the design of viral loops.

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Is Emotion Necessary To Make More Sales?

ConversionXL

It’s also long been recognized that Atmospheric Marketing - or ”the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has been an effective way of increase purchases for physical retail locations. Emotional Design Influences Sales.

Sales 126
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270+ Tools for Running a Business Online

mashable.com

SlideRocket – Design professional quality presentations and then deliver them in person or over the Web. vcasmo – Presentation software for business presentations, academic teaching, seminars, conferences, sales pitching, live events and more. Track leads and manage your sales pipeline. TopSchool, Inc.