ConversionXL
JUNE 16, 2019
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.
Duct Tape Marketing
JANUARY 17, 2014
A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). You can harvest recorded testimonials at a tradeshow, and it’s best to get as many as you can – aim for at least three, maybe as many as 12. Happy customers are gold.
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ConversionXL
APRIL 12, 2017
It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before. Test functionality before you try to harvest fruits. Who is the B2B buyer?
David Teten
DECEMBER 3, 2019
Many tools designed for B2B marketing in general are also relevant to investors. At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I previously posted a detailed presentation with sales technology tools useful for B2B sales.
Austin Startup
JULY 12, 2010
And Gmail doesn’t own my emails — though it does use them to improve the relevance of the ads it serves me. It is essentially renting that data, in exchange for a free email service and storage in the cloud. There’s no doubt that Flickr doesn’t own my photos, and Evernote doesn’t own my product sketches and business card scans.
David Teten
SEPTEMBER 23, 2017
Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Hilary Mason , Data Scientist in Residence at Accel Partners , has a TED talk on how she replaces herself with a shell script to handle her email deluge.
ConversionXL
DECEMBER 7, 2016
Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space. This means you have to generate awareness and demand yourself, before you get that sale. Purchase Behavior.
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