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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. It’s also used to discover existing captive audiences. Building a community. Image source.

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The Small Business Content Marketing Paradox

crowdSPRING Blog

For example, you can post writing projects on marketplaces like crowdSPRING or Elance or you can identify bloggers or other freelancers whose work you admire and hire them to help create content for you. B2B marketers use numerous social networks to distribute content. Quality content will nearly always win. For example, in U.S.

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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. How to Master PPC Targeting and Choose the Right Ad Platform. Image Source.

Channel 118
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How Promotional Marketing Can Maximise Your Brand Exposure

YoungUpstarts

Hire a social media marketing team member or freelancer who constantly manages your accounts and is available to answer questions, to engage with customers and to use social monitoring tools to see how effective your activity is proving to be. Remember that content can be repurposed across your digital platforms to maximise its lifespan.

Marketing 165
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5 Business Plan Secrets For A Successful Tech Startup

YoungUpstarts

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. If you are on a tight budget, then you may have to limit your marketing efforts to a few channels such as PPC and email advertising. When and how do I intend to hire employees?

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. So you understand that having a presence on search engines, particularly Google, is important. Do you research on PPC firms. Paid Search is Taking Up More Real Estate.

Search 71
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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. More Search Engines. That would be liking hiring a jockey without seeing him ride or a heart surgeon based on her MCAT scores. The result – I’ve hired some of the best co-workers imaginable. The engineer who can get this question is surprisingly rare, but amazingly valuable.

SEO 54