Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? 12:41] Are there upsell opportunities in communities?

Community 91

Community B2B B2C Technical Review 91

View from Seed

MARCH 24, 2021

How to Build a Great Product Before Hiring Your First PM “At any moment, be crystal clear (and stay consistent) about what the “top company priorities” are for the quarter. Hiring Your Team. Why Do Consumer IPOs and B2B IPOs Get Treated Differently? ” (Rob Go). ” (Melody Koh). ” (David Beisel).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

View from Seed

JUNE 5, 2018

Last week, we hosted our very first portfolio-only Hiring Bootcamp in NYC, led by NextView’s talent advisor Kristen Caldwell. The quest for building such hiring machine is universal across companies at various stages. Tracking your recruiting process provides you insights around the two most important aspects of hiring: Conversion.

Hiring 120

Hiring Portfolio Metrics B2C 120

Version One Ventures

DECEMBER 18, 2013

We made 3 new investments: Figure 1 , a photo-sharing network for medical professionals; Upverter , a cloud-based hardware engineering platform; and one unannounced investment. And in 2013, Version One got its first analyst, with the hiring of Angela Tran Kingyens.

Technical Review 153

Technical Review Silicon Valley Portfolio B2B 153

ConversionXL

APRIL 1, 2019

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. For marketers in B2B sales, the challenge increases. Include customer service reps, recent hires, and others who may not have your technical knowledge.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Duct Tape Marketing

JUNE 29, 2022

9:26] Why this works particularly well if your clientele is B2B. [10:04] The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. The Referral Engine: Teaching Your Business to Market Itself. Who's actually not only doing the legal work that you are hired to do. Like this show?

SMS 71

SMS Networking B2B Engineer 71

YoungUpstarts

APRIL 28, 2016

Simply hire an intern and get them to work for nothing – they’d happily do that just for the experience alone! Outsourcing your search engine optimization needs will help drive traffic to your eCommerce store. This is a great way to help B2B relationships to aid growth, too. SEO Marketing.

eCommerce 100

eCommerce Software Review Social Media SEO 100

Hunter Walker

MAY 5, 2024

More stuff for you to enjoy… AI generated image What I Learned Selling My Company [Harry Glaser/then: Periscope Data, now: Modelbit ] – Harry sold Periscope Data for $130m and is back building again with Modelbit , an ML engineering platform. 2) Is what they want what you are great at?

Cofounder 76

Cofounder Incubator B2B Framework 76

View from Seed

SEPTEMBER 4, 2018

For example, in the case of one recent company that we’ve been working with for the last 7 months, we have sourced half of the new team members for the company, including their CTO, head of marketing, head of customer success, and a talented senior engineer.

North America 120

North America Seed Stage Early Stage Lead Investor 120

Both Sides of the Table

APRIL 22, 2010

I never hire job hoppers. You have tough choices to make about whom you hire on your team. Now is the time that you need “all hands on deck.&# That awesome gal you hired in engineering has job options and she knows it. And I care more about the debate than trying to be popular. They make terrible employees.

Hiring 392

Hiring Employee Vesting Silicon Valley 392

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. If your brand is under serious attack, it’s worth hiring a dedicated reputation management company. It’s also used to discover existing captive audiences.

Reputation 134

Reputation Audience Management Social Media 134

crowdSPRING Blog

SEPTEMBER 19, 2014

This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers? How to Use Social Media to Drive Traffic for B2B Companies – crowdspring.co/1nPz9An. Are startup burn rates out of control? They seem to be | AVC – crowdspring.co/1rbM5FT.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

FEBRUARY 6, 2013

For example, you can post writing projects on marketplaces like crowdSPRING or Elance or you can identify bloggers or other freelancers whose work you admire and hire them to help create content for you. B2B marketers use numerous social networks to distribute content. Quality content will nearly always win. For example, in U.S.

Small Business 94

Small Business Marketing North America Distribution 94

This is going to be BIG.

AUGUST 1, 2022

I mean, sure you need to put up some job posts so that those who are looking know that you’re hiring—and you need to write up the job anyway to get your team on the same page about what it is that you’re even looking for, but this isn’t how your next hire is going to come in. You can hire recruiters—that’s fine.

Hiring 89

Hiring B2B Naming Search 89

YoungUpstarts

MARCH 5, 2018

The building blocks of developing a great sales team have not changed – recruiting, interviewing, hiring, training and development. Buyers are empowered by unprecedented information, and as the divide between sales and marketing erodes, companies must hire sales reps that know how to create a seamless customer journey.

Sales 113

Sales Artificial Inteligence Retention Startup 113

crowdSPRING Blog

DECEMBER 14, 2012

Don’t hire them | Pando Daily – [link]. Don’t hire them | Pando Daily – [link]. Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. Mobile SEO Is Not A Myth: 8 Popular Claims Refuted | Search Engine Land – [link]. Focus on Customers not Competitors – [link].

Social Media 100

Social Media Small Business Design Media 100

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. We don't hire and work with people that we don't think we can, you know, can trust with our data or our business. That's true in like the B2B space.

Marketing 77

Marketing Audience B2B Framework 77

YoungUpstarts

OCTOBER 26, 2011

Florida-based ProductionHUB is a search engine for media and entertainment serving film, television, video, live event and digital media production. They have helped me connect with and hire great videographers for the last three years. Just this past week, we used ProductionHUB to find gear and crew in Athens, Greece!”.

Search 154

Search Media Greece Product 154

YoungUpstarts

OCTOBER 10, 2012

Your most powerful growth engine is your existing customer. And engaging customers in such ways is generally much less expensive than hiring costly employees or agencies. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Dominant growth engine. Tidal Wave 1: Buyers now prefer to self-educate.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

David Teten

SEPTEMBER 23, 2017

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Startup Lessons Learned

JULY 5, 2010

Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. If you want to scale sales, you hire more sales reps. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

YoungUpstarts

NOVEMBER 25, 2019

Hire a social media marketing team member or freelancer who constantly manages your accounts and is available to answer questions, to engage with customers and to use social monitoring tools to see how effective your activity is proving to be. Remember that content can be repurposed across your digital platforms to maximise its lifespan.

Marketing 165

Marketing Social Media B2C PPC 165

Version One Ventures

JULY 14, 2014

When it comes to hiring, start-ups located outside of Silicon Valley have an initial advantage, because there’s a lot less competition for engineers. Smaller start-ups in Silicon Valley, particularly those in un-sexy markets, have a tough time drawing in top engineers and designers. But there are some considerations….

Silicon Valley 154

Silicon Valley Los Angeles San Francisco Seattle 154

Hearpreneur

APRIL 3, 2016

I wanted the word “Italian” in there and adding “culinary adventures” makes it easier to be found in search engines. No matter what the specific tasks are, clients hire us to spread the word about them, and most of our customers want that done really quickly. But getting even more granular, my clients themselves are B2Bs as well.

Naming 48

Naming Technical Review PR LLC 48

searchengineland.com

MAY 30, 2012

B2B Search Marketing. More Search Engines. That would be liking hiring a jockey without seeing him ride or a heart surgeon based on her MCAT scores. The result – I’ve hired some of the best co-workers imaginable. The engineer who can get this question is surprisingly rare, but amazingly valuable.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. You have traffic, and I pay for placement in front of your audience. Invest in moonshots.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. If you are in B2B, you’ve certainly heard of account-based marketing by now. In these cases, it’s best to get an intimate understanding of the job itself, what creates demand for it, and what you’d hire to do the job.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

FEBRUARY 27, 2020

I was just going to get hired somewhere. Your resume looks a little odd when you’ve been in church work for like 12 years, so nobody hired me, and I thought, “Oh, I guess I need to start my own business again.” This is going to be a great adventure.” ” So we moved out there and I expected to find a job.

Audio 57

Audio Boston Video HTML 57

Rob Go

SEPTEMBER 4, 2018

For example, in the case of one recent company that we’ve been working with for the last 7 months, we have sourced half of the new team members for the company, including their CTO, head of marketing, head of customer success, and a talented senior engineer.

North America 36

North America Seed Stage Early Stage Lead Investor 36

Duct Tape Marketing

MAY 22, 2019

Let’s hire freelance writers. John Jantsch: Yeah, and it really became important for them to start focusing on quality, them being the search engines, to focus on quality and I think that that probably goes more towards this idea of less but better. Brian Dean: The B2B company, it would be really similar to the content strategy.

SEO 58

SEO Kansas City Kansas Missouri 58

Duct Tape Marketing

APRIL 11, 2022

The benefits for B2B companies If you work with clients that also work with other professionals or have a B2B model, ecosystem balancing is a great option for you, but not only for referrals. If you want a deeper understanding, I talk more about ecosystem balancing in my book, The Ultimate Marketing Engine.

Programming 85

Programming Small Business Advisory Board B2B 85

YoungUpstarts

AUGUST 4, 2015

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. Let’s start with San Francisco.

B2B 100

B2B San Francisco Semantic 100

ReadWriteStart

OCTOBER 7, 2020

Great content can last for decades and become a reliable revenue engine and act as a pillar for other content. According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. Let’s look at the stats.

B2C 78

B2C B2B Architecture Dilution 78

Duct Tape Marketing

MAY 17, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).

Small Business 41

Small Business Social Media Engineer Matching 41

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Ensure the content is enabled for social media, search engines, industry influencers, and your existing customers. Such content will result in improved rank and authority on search engines.

Marketing 40

Marketing B2C SEO B2B 40