ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Developing a social media following. Take Semrush, a platform for SEO, PPC, and content-related research. Building a community. Image source.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Retargeting Case Study #4 – Lumension & Just Media. Let’s take a look at a B2B retargeting example. Read more about the case study here.

Campaign 48

Campaign PPC Audience eCommerce 48

The Equity Kicker

FEBRUARY 6, 2012

For those of you that don’t know Conversocial is a cloud based service used by brands and retailers to manage and engage with their customers on social media. The research for the third paper was outsourced to a Professor at New York University and got picked up more widely – including in the Financial Times. Related articles.

Leadership 117

Leadership Marketing PR Social Media 117

searchengineland.com

MAY 30, 2012

News & Features. B2B Search Marketing. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Why would I buy real estate from someone who doesn’t know New York?”. Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100