Remove B2B Remove Mobile Remove Naming Remove PPC
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ]. For good reason.

Email 136
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). PPC – 29.88%. For example, the offer can’t be promoted via email or PPC.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. You can draw two conclusions from this… Without exception, mobile email use is on the rise. B) 1 in 5 emails will be opened on mobile. C) 5 key CRM questions.

Email 93
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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

The differences between B2C and B2B within the same brands were staggering! Nobody was leveraging digital, e-commerce or mobile. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. We would name our sales intelligence company Vainu.

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7 Account-Based Marketing Examples and Lessons

ConversionXL

How GumGum uses personalized content to close enterprise B2B companies. Account-based marketing plays should personalize content, but personalization must go further than simply using the prospect’s name in email outreach. When personalizing content, go beyond using mail merge to include the prospect and company name.

Marketing 100