Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. I think B2B companies in particular have probably been slower to come to this idea. And it turns into actually a flywheel. For to what end?

Community 79

Community Framework Advisory Board Viral 79

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 73

Video Marketing Harvest Bandwidth 73

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Obsessing over going viral. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

The Startup Magazine

JUNE 5, 2018

This is especially true for B2B companies, for which LinkedIn is a vital clearinghouse of information. Vary content types: short announcements, medium-length posts on discrete topics, deep-dive case studies or white papers. You’ll never go viral if you stick to safe, hidebound content. What’s yours?

Marketing 84

Marketing Social Media Metrics Viral 84

www.foliomag.com

JULY 31, 2012

B2B: Business Media. White Papers. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

YoungUpstarts

DECEMBER 9, 2014

Surprise and entertainment helps drive viral sharing while building your company’s personality. this is especially true for B2B companies. From blogs, webinars, white papers and e-Books to FAQs, case studies, photos and videos, the second part of the book highlights the dos and don’ts for each content class.

B2B 185

B2B Social Media Afghanistan Iraq 185

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper?

Small Business 167

Small Business Marketing PR Social Media 167