VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

NOVEMBER 15, 2016

Merritt Aho : “You tend to see this distributed model being used a lot in maybe SaaS companies, companies that have very large development teams. Within the distributed model, you often times have a central person or team that is supporting the technology of conversion rate optimization. SaaS tends to be decentralized.

Conversion 48

Conversion Churn Rate Retention Metrics 48

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. You have to solve for all of them. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Study the ad campaigns that get people’s attentions and come up with something of your own — unique counts.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. That campaign was a definite success. Closed groups.

B2B 110

B2B Marketing Social Media B2C 110