ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

B2B 48

B2B Conversion B2C Sales Cycle 48

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Converse instead of promoting.

Social Media 113

Social Media B2B Media Marketing 113

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ReadWriteStart

OCTOBER 7, 2020

According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. CMI reports that 77% of B2B marketers and 78% of B2C marketers rate content marketing as moderately, very, or extremely successful for their business.

B2C 78

B2C B2B Dilution Architecture 78

VC Cafe

MARCH 15, 2016

My post focuses mostly on conversion. The most important part is to start tracking “conversion” from one stage to another as soon as possible, because it will tell you what’s working and what can be improved. Lead Generation. The salesrep is happy to have “closed” them so fast and moves on to the next lead.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

APRIL 13, 2017

As you get on the advertising front, growing your follower audience is most important and for that, we’ve created an all-embracing guide to social media advertising that will definitely work for startups, businesses and small-medium enterprises. A relevant title, a short description with website URL can be useful for lead generation.

Social Media 61

Social Media Media Marketing Lead Generation 61

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Less than two percent of people on your website will complete the macro-outcome (conversion). Definitely not in step one. Second , create the world's greatest mobile experience. Don't do paid search. It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165