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Episode 39: Cash Flow and Niche Focusing with David Knowles and Kacee Johnson

Mike Michalowicz

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services.

Iceland 60
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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. 5000 list , which lists private American companies based on three-year revenue growth between 2016 and 2019.

CPA 138
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165
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Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Customer Acquisition Cost. Why, you ask?

Metrics 48
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Carefully analyze your customer and revenue data. According to the benchmark report, most affiliates work in the B2C space (79.45%). For example, if Jim generates $5,000 in revenue this month, you will offer him a $500 spot bonus. CPA / Sub-Affiliate. Still, they are active in the B2B space as well (20.55%). Image Source.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

No, the first 2% is more valuable in terms of revenue. Create a revenue forecast before you even run the experiment. You need to track the right revenue goals. Abi Hough: Hypothesize This: How Do You Find $100M of Lost Revenue Without Creating a Single Experiment? Conversion rate is a ratio and ratios are a huge problem.