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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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The ROI of Lead Scoring

Duct Tape Marketing

Regardless of your company’s size or industry, focusing on lead quantity over quality is almost always a mistake for the simple reason that the intermediate result (increased lead generation) isn’t properly aligned with the ultimate business goal (gaining new customers). Where are our ideal customers located?

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Why You Should Start Marketing the Day You Start Coding

Software By Rob

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. Ideas (and in many cases the code itself) are not worth as much as we think.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. Since we had a sales development team of our own, we needed to factor in their efforts, too. SiriusDecisions Rearchitected Demand Waterfall (2012).

Demand 101
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Here’s a basic process you can follow to get to the heart of your audience’s voice… Run customer and lead surveys. Schedule 1-on-1 customer interviews. It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Your customers change, after all.).

Email 93