B2C Email Government Revenue 
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Sooner or later, relying on new customers will break you.
Austin Startup
JULY 12, 2010
One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). And as a user, speak up!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
YoungUpstarts
FEBRUARY 23, 2015
They include total sales, campaign ROI, conversion rates, cost per lead, cost per sale, revenue per click and so on. Email Marketing. Emails are considered the holy grail of digital marketing in today’s spammy media world. Email lists should best be organically created as a best practice in permission marketing.
Austin Startup
JUNE 26, 2019
You might notice what’s not on that list above: revenue, investors. No revenue isn’t always a problem for venture-style businesses; no investors + no revenue = challenges for most founders without tremendous self-funding. swing for the fences category-building B2C software capital?—?wasn’t
Occam's Razor
FEBRUARY 28, 2017
Revenue Per Human. But, you want people to obsess about Revenue and not Cost. If 10xing your revenue requires that you quadruple your costs, what's the problem? Remember, we still have PPH to ensure that the revenue we are driving is driving a positive influence on the bottom-line of the company. Subtle change.
online.wsj.com
SEPTEMBER 23, 2012
If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
Expert insights. Personalized for you.
126 
Let's personalize your content