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Weekend Favs April 22

Duct Tape Marketing

FLG – An easy-to-use online CRM for small to medium-sized B2C businesses that helps them manage 100,000s of leads and automate customer touchpoints without changing their sales process. Users have access to all the necessary customer management tools that are needed for day-to-day operations.

B2C 64
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid, minimum of 10 hours per week Description: The Marketing Intern will work closely with the Marketing Manager to generate and implement campaign ideas and measure their effectiveness. CRM experience is preferred, however, you will be trained.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). Image source ). Digital ad spending in the U.S. Of Instagram’s 1.5

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Employees and managers.

B2B 48
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. Generating awareness through social media. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Search Engine Watch. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Social Media Community Management Social Commerce Social Integration Social Media Smarts. BTW, use these charts to persuade your management team!). B2C Email Marketing.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

During this stage you should also invest a lot in Search Engine Optimization. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine. Your first job is to beat them at everything.

Analytics 165