B2C Engineer PPC SEO 
YoungUpstarts
NOVEMBER 6, 2019
Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines.
YoungUpstarts
APRIL 15, 2018
Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. From their experience in the B2C world, your customers have high expectations. B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business.
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Hearpreneur
DECEMBER 15, 2017
We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Photo Credit: Grant Gordon.
YoungUpstarts
NOVEMBER 25, 2019
You are most likely to consider a professional sponsorship arrangement with an influencer if you are in a B2C market but there are also occasions where a B2B product offer might benefit from this kind of arrangement. It works for promotional marketing if you invest in SEO and keep working on it. . Online advertising.
Duct Tape Marketing
JANUARY 7, 2020
Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But why not just focus on SEO and call it a day?
Occam's Razor
JULY 22, 2013
Then there is Agile for engineering. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, and what is that small SEO effort at the very top? And really the list is too long.
Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.
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