B2C Global Lead Generation Sales 
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Cost per lead.
Up and Running
JUNE 8, 2021
Value-driven content makes an impact from hyper-local to global campaigns. Sharing your brand’s core values allows you to connect with your consumer base on a deeper level and drive more sales. It continues to drive traffic to websites, increase email opens, and as a lead generation tool, content remains king.
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Duct Tape Marketing
APRIL 13, 2017
A relevant title, a short description with website URL can be useful for lead generation. Facebook has provided the ease of generating leads right from the platform through lead generation ads. You can capture user’s interest in your products and services and guide them through the sales funnel.
David Teten
DECEMBER 3, 2019
I previously posted a detailed presentation with sales technology tools useful for B2B sales. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer?
ConversionXL
JUNE 16, 2019
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Massey Ferguson’s website, a leader in tractors and global harvesting, exemplifies consistency.
Occam's Razor
DECEMBER 9, 2013
It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. The smartest companies in the world are very good at this, step five.
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.
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