Remove B2C Remove Lead Generation Remove Operations Remove Sales
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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Weekend Favs April 22

Duct Tape Marketing

FLG – An easy-to-use online CRM for small to medium-sized B2C businesses that helps them manage 100,000s of leads and automate customer touchpoints without changing their sales process. Users have access to all the necessary customer management tools that are needed for day-to-day operations.

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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Business Development Intern Compensation: Paid — $10/hr Description: The Business Development Intern will assist the Sales Team in Prospecting, Outreach and Qualifying leads, and work directly with the Business Development Manager. To Apply: Please send your resume to admin@visualsemantics.io

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Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

They also don’t require an agency to “ generate ” the stories of their business’ origin, day-to-day operations, and vision for the future. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Take the right actions!

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I walk through below how progressive investors are using technology and analytics throughout all of their operations. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

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Why Core Values Matter for Small Business Marketing

Up and Running

Sharing your brand’s core values allows you to connect with your consumer base on a deeper level and drive more sales. It continues to drive traffic to websites, increase email opens, and as a lead generation tool, content remains king. Even better: “We aren’t satisfied unless our customers are thrilled.”.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. To market traditionally through direct mail or cold calling takes a certain amount of aggressiveness and sales skill. photo credit: Moz.