Remove B2C Remove Sales Remove Software Remove Vertical
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.

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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Others define markets around verticals, e.g. the financial services market or the healthcare market.

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Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. In our portfolio, Code Climate is a perfect example of this, as its software becomes embedded within an engineering team’s daily workflow. BookBub ), hybrid B2C/B2B2C models (e.g.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. We can use technology to make sales far more efficient. . She is a model for us all!

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

I previously posted a detailed presentation with sales technology tools useful for B2B sales. is an AI bot which helps companies refine their sales pitch to VCs. Sebastian Soler recently launched Knowledge.vc , which uses software and machine learning to enhance deal sourcing and diligence for VC firms. Pitchbot.vc

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8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Build “localized” network value.

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Why Do B2B Companies Need To Prioritize Social Media

Brandanew

Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? In 2016, social is more important than ever in the B2B vertical. Research on what other B2B companies in your vertical are doing. Build a strategy.