Both Sides of the Table

JULY 27, 2013

Last year I wrote a blog post on entrepreneurs with a chip on their shoulders. My friend Seth Levine covered this well in his blog post on “ Handling Rejection ” which you should also read. But even if a VC is nasty a rant email back isn’t the right way to channel your frustration. And it’s everywhere.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. It’s no surprise, then, automated emails get 152% higher click rates than broadcast emails. There are many types of drip campaigns depending on your conversion goal. Involuntary Churn Prevention. Reactivation. Activation. Conclusion.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. Even those with “good” conversions could be better, and small improvements add up over time.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

Marketing 98

Marketing Analytics Campaign Metrics 98

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 28, 2015

Every company nowadays has a blog and social media channels, so do it better. User experience is key; make sure that your blog is accessible, mobile-ready, and easy to read and share on the go. A higher percentage of conversions is probably a better metric than sheer number of conversions.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

ConversionXL

AUGUST 12, 2016

Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Because pumping hard-earned money into a marketing channel with negative returns will kill your SaaS. image source ).

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

MARCH 15, 2016

Desktop user onboarding flows introduce you to a task management tool, a conversion research SaaS, etc. Holistic, not one-off: Onboarding can take the form of knowledge center docs, blog posts, invitations from a friend, lifecycle emails, a well-timed phone call, etc. So, the channel selection (vs. 5 Ways to Onboard New Users.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

It’s also a great way to get inspiration for blogging. No funding and you are trying to get exposure, you have exhausted Twitter, Facebook and a blog. I would go back to the blog – it’s the #1 ROI if done right. What’s the best way to commercialize a blog? Why do I do it? What are the other essentials?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MARCH 5, 2014

From my experience, that’s because so many businesses focus on transactional customer value, and forget to invest in the experience that happens after the conversion. . Working on conversion optimization to convert more visitors into leads. Calculating Your Customer Retention Rate. image source. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133