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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Consumers make purchases through a number of channels, ranging from YouTube to Facebook, making it difficult to categorize their behavior. Photo Crediy: James Green. 20- More green initiatives.

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Salesforce holds as its guiding value “to make sure Salesforce is a platform for change,” delivering on initiatives such as renewable energy, carbon-neutral cloud computing, and green building certification. Take Semrush, a platform for SEO, PPC, and content-related research. He talks about both empathy and wine in this blog post.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things.

Framework 163
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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. It is very hard to capture an entire keynote, and a life-time of bruises that the wisdom above reflects, in a simple blog post. Take a look at the first row above.

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The Lost, Ancient Guide to Better Copywriting

ConversionXL

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. There are dozens of companies making healthy, organic green juices. Personality.

Greece 48
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog post on the topic of CIA was on 14th Aug 2006! I strongly encourage you to read this blog post: Competitive Intelligence Data Sources & Best Practices. Getty is the fourth green line. Here's a simple example.

Metrics 60