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Top 20 A/B Ecommerce Test Ideas

ConversionXL

Most ecommerce stores don’t have that luxury and have a large portion of visitors that have never heard of them before. At this point, the majority of companies offer some form of free shipping, and pretty much every ecommerce site competes with Amazon Prime. Test idea #5: Prominent section for sales and specials.

eCommerce 133
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. These ideas came from a massive round of UX research we’ve done for eCommerce. Prominent section for sales and specials. Upsell, intelligently.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. high converting ecommerce site; 4.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Bruce Clay gives a useful review for Google Analytics on his blog. Your blog is Owned Media. In the eCommerce funnel, a visitor: Comes from a campaign (with a campaign code). Does the funnel begin on the clickthrough to the site?

Analytics 113
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

How To Identify Your Target Market & Make More Sales. Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Facebook users & popular blog readers for example, tend to visit more frequently. Even The Comments On Active Blogs. On Creating Personas.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114
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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Get the Ecommerce Traffic Report. Goal 1 is for email signups and Goal 5 is sales). Guest blogging. Image credit.