Books Campaign Clickthrough Conversion 
ConversionXL
APRIL 4, 2012
Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Check it out.
ConversionXL
OCTOBER 21, 2014
When I wrote my second book – “ Digital Analytics Primer ” – I wanted to to introduce people to a perspective on how to learn the concepts and execute value-creating analyses. The key in understanding leads with digital analytics often starts by using campaign codes. No two tools track exactly the same way. What to do?
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leananalyticsbook.com
AUGUST 19, 2012
Lean Analytics Book. Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates.
ConversionXL
MAY 22, 2014
“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.
ConversionXL
MAY 24, 2013
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.
ConversionXL
AUGUST 7, 2017
This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. This will boost your open rates and your conversions. Image Source.
ConversionXL
NOVEMBER 22, 2016
But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.
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