A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ReadWriteStart

JUNE 16, 2011

For the uninitiated, Zoho introduced a CRM system that was one-tenth the price of Salesforce.com and penetrated the lower end of the market using an Indian cost structure. They charge $9, $29 and $59 per agent per month and I am eager to see bootstrapped, scrappy Freshdesk morph their pricing structure to aggressively compete with them.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

YoungUpstarts

FEBRUARY 9, 2016

Bootstrap was term coined from the computer lingo ‘booting’ which means starting a computer or starting a chain of processes which eventually starts up the operating system. In the startup world, bootstrapping essentially means funding your own venture and not being too dependent on external sources. Spend Wisely. Experiment.

Bootstrapping 100

Bootstrapping Cofounder Startup Sales Cycle 100

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Hippoland

AUGUST 8, 2018

Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. Ads can also be cost-per-click or cost-per-action ads. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. Ads can also be cost-per-click or cost-per-action ads. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

FEBRUARY 12, 2018

At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years. But the execution is hard.

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Seed Stage Business Model B2B Email 48