Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.
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Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Take a look and let me know what you think. Amazon PostRank
Up and Running
APRIL 1, 2014
On a recent trip to Boston, I was enjoying Quincy Market when I came across a delightful street entertainer. Peak time for a large number of visitors to be found at a popular Boston destination known for its lunch fare, and a time when people are taking a break and looking for a bit of entertainment while they enjoy their culinary delights.
Startup Lessons Learned
NOVEMBER 7, 2008
This is one of the blog we posted about how some company is doing SEO to promote the website. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.
Duct Tape Marketing
MARCH 17, 2023
In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. I actually was sitting, you know, I, until last month, I headed up a group in Boston that you've spoken to sales and marketing innovators. I mean, you know, for SEO purposes, keyword research for SEO purposes, it just speeds.
mashable.com
NOVEMBER 30, 2010
Boston Globe" Pilots Site Checkins a. SEO Specialist at Empirecovers.com (J. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! 6 Promising New Companies That Emerge.
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