Burn Rate Cost Customer Development Revenue 
Steve Blank
JULY 30, 2014
Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same.
Steve Blank
SEPTEMBER 5, 2018
Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). IPOs dried up.
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Startup Professionals Musings
FEBRUARY 17, 2021
It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. With a little help from a friend, you can handle expenses, revenue, and payroll, with QuickBooks or a similar package. Martin Zwilling.
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Both Sides of the Table
NOVEMBER 3, 2009
In all of these new product and cost-focused new trends, a big problem has emerged that all of these movements have not addressed. Let’s take your revenue line. It should talk about how many customers you think you will acquire and how much you’ll charge for your product. Short answer: absofuckinglutely.
Steve Blank
FEBRUARY 13, 2024
We’ll sell them the CDROM drives as well.” (The Kodak CDROM drives were the size of professional audio equipment and depending on the model, costing $600-$1000 in today’s dollars.) (And Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. So what’s the lesson for Apple?
View from Seed
OCTOBER 24, 2019
Also, the benefit of raising a pre-seed from great partners probably outweighs the cost. As a first time founder, having a few million dollars in the bank after a successful seed raise may seem like a huge amount of capital, and it’s easy to lose discipline around your burn rate.
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