Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Steve Blank
SEPTEMBER 3, 2014
While he correctly understood how to frame his hypotheses with a business model canvas, and he was doing a good job in customer development – the third component of Lean is using Agile Development to rapidly and iteratively build incrementally better versions of the product – in the form of minimal viable products (MVP’s).
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Steve Blank
FEBRUARY 11, 2010
The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. VP of Sales – “Sure.”
Startup Professionals Musings
FEBRUARY 17, 2021
It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. These steps alone can reduce your monthly burn rate by at least $10K. Social media facilitates marketing and sales.
Steve Blank
FEBRUARY 13, 2024
Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales.
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Feld Thoughts
NOVEMBER 18, 2013
Early customer development talks are going great which keeps the team really excited. Three months in, the burn is now at $70k/month. At month six, one of the early hires leaves, a developer who turns out wasn’t a good fit. There is $350k left in the bank. Seven months in, there is a beta product.
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