What is A/B Testing? The Complete Guide: From Beginner to Pro
ConversionXL
DECEMBER 13, 2022
In technical terms, your period of “exploration” can be much longer, as you want to be damn sure that you don’t commit a Type I error (false positive). Online, the process for A/B split-testing considers business goals. Technical analysis is an often-overlooked area. Lives are on the line. Humility is crucial.
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