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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

An example of a website traffic issue due to an algorithm update would be a case in 2012 when several websites experienced huge drops in traffic. The case above perfectly highlights a scenario wherein marketers are implementing tactics they consider as normal, then having those tactics invalidated by Google. Tracking code errors.

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How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

Where you may have previously been able to engage with a digital marketing agency to help with your SEO activity , you may find that you now need to take on some of that workload internally. . Metrics : Website visitor data. Metrics : Keyword data, technical issues, coverage, sitemaps, mobile usability, schema, core web vitals.

SEO 85
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

“Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. And email marketing has an ROI of 28.5% If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Forum and review mining.

Email 133
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

was selected due to its ranking for evergreen queries, such as “things to do in Canada.” If you try to replicate that with a crawler, such as Screaming Frog, you’ll get a 403 Forbidden response code because Screaming Frog only spoofs Googlebot. The travel section on Independent.ie We saw no significant decrease in average ranking.

SEO 122
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Lessons Learned: Continuous deployment and continuous learning

Startup Lessons Learned

Our code pushes take another six minutes. Since these two steps are pipelined that means at peak we’re pushing a new revision of the code to the website every nine minutes. On average we deploy new code fifty times a day. Code reviews and pairing Great practices. Throwing out a lot of code.

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Transcript of Why Page Speed Matters on Your Website

Duct Tape Marketing

Transcript of Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Java 40
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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . Each of these tools will display metrics in a different way. All pages on your website are assigned an HTTP status code. 4xx status codes.