Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
Google’s own research , done “in cooperation with our publishing partners,” showed that “even minor changes to the current sampling levels could degrade user experience and, as user access is restricted, unintentionally impact article ranking in Google Search.”. News is an especially challenging vertical since no site owns a newsworthy event.
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