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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.) At the time this was a pretty controversial decision.

Engineer 198
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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. He is also a Consulting Professor at Stanford in the Electrical Engineering Department and Editor-in-Chief of the AIAA Journal of Aerospace Information Systems.

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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Forget the Hypertext idea and come on back to California. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)

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Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

A startup founder needs to never lose sight of the vision, but be extremely adaptable to pretty much everything else. And realizing your vision as a founder takes equal parts determination and flexibility. And realizing your vision as a founder takes equal parts determination and flexibility. Lots of people have visions.

Cofounder 274
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Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

A startup founder needs to never lose sight of the vision, but be extremely adaptable to pretty much everything else. And realizing your vision as a founder takes equal parts determination and flexibility. And realizing your vision as a founder takes equal parts determination and flexibility. Lots of people have visions.

Cofounder 274
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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

A month or two before the QuickTime public announcement in May, the SuperMac hardware engineers (who had a great relationship with the QuickTime team at Apple) started a “ skunk works ” project. So SuperMac engineering also developed video compression software, called Cinepak. The software was idiot proof.

Video 164