California PR Public Relations Sales 
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.
Hearpreneur
APRIL 9, 2017
The Carson, California company employs about 800 people in its 4 Southern California plants. I started a business when the salon where I was going to rent as a young esthetician wanted to charge me a percentage of my retail sales. Thanks to Dana Humphrey, Whitegate PR ! #17 3 – Taking a Piece of My Pie.
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Both Sides of the Table
NOVEMBER 1, 2009
Our sales guys were on the front line and heard what they needed to win deals. He decided that our largest customers would be involved in the setting of our priority lists (we did some of this internally in the early years but we saw it mostly as a sales process). The Outside In organization had a one-way flow.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities.
crowdSPRING Blog
SEPTEMBER 14, 2012
How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths – [link]. Interesting that 6 of top 10 cities with happiest young professionals are in California - [link]. A Guide To iOS SDK For Web Designers - [link]. 25 Beautiful Examples of Pricing Tables - [link]. I love this multi-user feature on the new Kindle Fire.
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.
Steve Blank
AUGUST 27, 2009
Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. Marketing is at its peak.
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