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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Stage 1: Value Addiction.

Campaign 130
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. Once a company has a lead, they may execute a “ communication sequence ” to compel the lead to buy something or give more information incrementally. No two tools track exactly the same way.

Analytics 113
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Of course, there’s also another fundamental difference: AdWords targets users actively looking for information while Facebook targets people based primarily on their interests. How to Start Optimizing AdWords Campaigns.

PPC 48
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How to Optimize Videos for Conversions

ConversionXL

In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The campaign was focused on getting marketers to identify as one or the other, and then become Strategic Sue with Vidyard.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

It is important you realize that we’re not talking about what happens after they click, or how to capture their information, or how we hold their attention after they click. Upon inspecting the source code, visitors would find the following. In general these are great rules of thumb when starting your ad campaigns. image source.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

The role of product copy is to give buyers enough information, so they could convince themselves this is the right product for them. The best sales copy is full, complete information. The longer version should give so much information that the user will not have a single question left. Great product copy. No hype needed.

eCommerce 134