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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. image credit. image credit.

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What to Know About Banner Advertising

The Startup Magazine

With banner ads, ad networks match advertisers to websites that are interested in selling advertising. The ad networks manage what space is available, matching it with demand from advertisers. . These ads will frequently appear in social media news feeds as sponsored posts. Setting Up Remarketing Campaigns.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Imagine you had a client who sold interior design services and wanted to run a display campaign. Image source ).

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal. If Google includes an image in your organic results.

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Finding your One Metric That Matters

leananalyticsbook.com

Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. If it’s broad, pause it and add it with a more restrictive match type. Well, it depends.

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