Campaign Conversion Customer Development Product Development 
ConversionXL
SEPTEMBER 6, 2013
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem.
Startup Lessons Learned
NOVEMBER 7, 2008
Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. If youre worried about disappointing some potential customers - dont be. I used to use $.05,
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conversionxl.com
SEPTEMBER 10, 2013
Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.
Startup Lessons Learned
MARCH 6, 2010
Lessons Learned by Eric Ries Saturday, March 6, 2010 Startup Visa update As I write this, I am traveling at 30,000 feet on Virgin Americas excellent IAD->SFO nonstop, following an intense few days of conversations in Washington, DC about the Startup Visa. Your support has been critical to everything thats happened with Startup Visa.
Startup Lessons Learned
OCTOBER 23, 2013
And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. The Magic 8-Ball seldom says “Ask again later.”
Startup Lessons Learned
AUGUST 24, 2009
So I generally feel right at home in these conversations. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Each new campaign is a startup where Lean principals can be applied to maximum effect. Most pundits and the people I ask for advice fall into one of two camps.
ConversionXL
JULY 3, 2014
Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. The Case For Building Customer Personas Out Of Data-Driven Research. New versus repeat customers.
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