Campaign Cost CPA New York 
ConversionXL
JANUARY 29, 2016
What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.
Duct Tape Marketing
APRIL 19, 2023
Previously, Rob was the founder and publisher of The New York Enterprise Report, a media company that served small and midsize businesses. Rob began his career as a “Big 6” CPA and held senior positions in several entrepreneurial companies. And you can listen to it all on your lunch break.
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Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.
Startup Lessons Learned
DECEMBER 14, 2009
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.
searchengineland.com
MAY 30, 2012
Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. This can also take the form of, “In the New York times article last week about Urbanspoon…”. Question 3.
ConversionXL
FEBRUARY 3, 2017
Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via So, who are these affiliates? How can we scale up?”.
Occam's Razor
DECEMBER 12, 2011
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). That's the cost. Where is it?
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