ConversionXL
MARCH 17, 2021
MQL cost significantly increased. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. We start mapping out a simple campaign.
Both Sides of the Table
APRIL 28, 2010
It seems the focus on “virtual&# goods has been both the demo of the consumer as well as the fact that by definition virtual goods have almost no marginal costs to the seller so giving a huge slice to the carrier (and Zong) isn’t a problem since actual costs are ~ $0. This round was led by Kevin Spain from Emergence.
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Hearpreneur
SEPTEMBER 13, 2019
In the 90’s, there was a famous TV spot in Spain from Renault tagging the new young generation entering labor market. I then wanted to play off of the strong Hispanic presence in San Antonio, a feeling of familiarity & friendliness, low-cost, and variety, so “Tacos” came to mind. Thanks to Raffaele Giovine, Italist ! #3-
YoungUpstarts
AUGUST 25, 2020
In advertising, it is often said that keeping a customer costs 10 times less than getting a new one. To prevent users from perceiving our advertising as SPAM, we must think, define and configure our campaigns well. . This type of marketing has been established in the United States for years, but in Spain, it is still something new.
Both Sides of the Table
AUGUST 25, 2011
I was living in Silicon Valley at the time of the panel, but I had been living abroad for 11 years before returning having lived in England, France, Italy, Spain and Japan as well as establishing physical offices in India. They struggle to maintain cost advantages. But then the world changes. It globalizes.
VC Cafe
JUNE 18, 2012
Cell Buddy has developed the only seamless, carrier grade solution, for low cost Voice calls, SMS and Internet, while abroad. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. CellBuddy - Company Website. TVersity - Company Website.
ConversionXL
NOVEMBER 13, 2019
I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.”
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